Our Story

The most important factor in choosing skincare products is finding ones that work for your skin and make you feel confident and comfortable in your own skin.

Using skincare products that are marketed towards a gender that does not align with one’s own can be a challenging experience for many individuals.

Our Founder, Kyle Neo in his forties who see himself as a queer gay man, gets the weird stares from the counter looking at skincare products that are marketed towards women found this struggle particularly disturbing.

Some may feel self-conscious or uncomfortable purchasing these products, while others may struggle to find products that are effective for their unique skin type and concerns.

Ultimately, he hopes to deliver a brand that speaks to everyone equality. This is why Neonite is an anti-aging skin care products that are not gender-specific. Our products are formulated to meet the needs of all skin types and not be marketed towards a specific gender.

By creating genderless anti-aging skin care products, the brand can promote inclusivity and cater to a wider audience, while also breaking down traditional gender stereotypes in the beauty industry.

Neonite skincare products embrace skin in a healthy manner, using ingredients that nourish and protect the skin, such as antioxidants, vitamins, and botanical extracts. Our products work to improve skin texture, firmness, and elasticity, while also addressing fine lines and wrinkles. Our products that are free from harsh chemicals and fragrances, and that have been dermatologically tested for safety and effectiveness.

Equality

We achieved this by avoiding gender-specific language and packaging, and instead focusing on the effectiveness and benefits of the products.

Ageless

Remember, age is just a number. With the right habits and mindset, you can stay as young as you feel.

Gender-Neutral

Our products are formulated to meet the needs of all skin types and not be marketed towards a specific gender.

Fashion is Life

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Our Creative Team

Craig Williamson
Art Director
Nancy Weber
UI/UX Designer
Mary Freeman
Marketing Lead
Richard Baker
Project Manager

What they say